The CEO's best strategic partner

With Cygn by your side, you can finally become the confident, charismatic leader you’ve always aspired to be.

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Cygn helps CEOs and leaders like you transform business anxiety into confidence, embracing the unpredictability of running a company with a dedication to growth and leadership.

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About

20 years of experience

Cygn relies on the 20 years of professional experience of business coach Marilyn Samaha Khair. It is her father, an experienced businessman in his own right, who passed down a passion for entrepreneurship, an inclination towards boldness, and an appreciation for high-quality relationships that Marilyn now brings to her work. For each mission, she mobilizes her French and Lebanese cultures, her international background, and her business experience.

In her professional career, she has created start-ups, managed teams, addressed diverse crises, and served as a board member. Beyond that, her consulting expertise also encompasses talent development and outplacement.

Companies Marilyn has worked for include ADPI Middle East (Groupe Aéroports de Paris) and Flying Star (GSA for Accor Hotels, LTU Airways, and Star Airlines).

What sets Cygn apart

With Marilyn, you can be sure to have someone with the following characteristics:

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Deep knowledge of organizational lifecycles (creation, management, growth, closing)

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Experience in crisis management (adaptability, resilience, courage)

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Attention focused on the quality of relationships and communication between people

Cygn's partners

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Turn to Cygn for business coaching & talent development

Working together, we guide organizations to make the right decisions and implement them with respect for people and a commitment to integrity. Our support is tailor-made, blending actionable business expertise with talent development for you and your team.

Specifically, our business coaching enables you to make the most of your hard and soft skills in order to set up, structure, and manage your business.

You will be empowered to:

  • Clarify your offer
  • Better manage teams, partners, and clients
  • Improve financial performance
  • Prioritize social responsibility

Our process

No matter the specific problem you’re facing, we are prepared to work with you to identify your challenges, analyze the situation, and recommend customized solutions that meet your goals.

The end result is meant to ensure you feel the freedom to act, the independence to make the right choices, and the creativity to devise solutions that meet a variety of goals.

Step
01

We listen to your unique challenges and objectives.

Step
02

We analyze the situation, taking into account any and all relevant factors.

Step
03

We recommend concrete and creative solutions that address your specific situation and desired outcome.

Take your
business further

In English, Cygn translates to swan. This majestic creature represents the union of masculine and feminine traits. In their movements, swans embody the beauty and harmony that comes from combining action and intuition.

It is this idea of emotional intelligence that we aim to help our clients develop. To embrace your leadership role in a way that best addresses both the needs of your business and the individuals who make that business function.

Think of us as your partner in taking your business further. Someone outside your company who you can confide in and lean on for support.

Marylin from cygn coaching crisis management during Sciences Po event

I needed to get a fresh look, gain perspective on all my concerns, clarify the vision of my businesses, and acquire managerial skills.

CYGN helped me play in the game's major leagues : training to acquire new businesses, training to grow in terms of organization following opportunities I wouldn't have pursued on my own.

Managing human capital, dealing with talents, and communicating with my teams – I’ve gained clarity and ease with all of these subjects.

Caroline Gayet - Founder and CEO, Phyt&Sens

I have drawn up a sharper vision of my company. It is now easier to share it with others. Moreover, I have implemented coherent strategic business and HR choices that strengthen team cohesion and customer loyalty, while being in line with my values. 

Elodie PARIER - Founder and CEO, ADEXEL

Marilyn’s support enabled me to appreciate her insightful approach to understanding my challenges and her abilityto adapt to my personality. The stakes were huge : prepare for a highly selective and demanding competition, in theextraordinary context of Covid 19 in 2020. 

I particularly thank her for the subtlety of her approach. In addition to her ability to adapt, Marilyn knows how to guide very different profiles with kindness, altruism and firmness: her listening skills and patience are strengths that she puts to good use. As a result, I passed the test with great success on my first attempt!

Nathalie Markovics - Principal Chief Purser, AIR FRANCE

I consulted CYGN because I had reached a business dead end and needed an expert perspective on how to optimize my range of services offer and my personal professional positioning.

Result: A clarification of my hardskills and a virtuous split between emotional and professional aspects to enable me to position myself more effectively as an entrepreneur.

Marilyn also enabled me, paradoxically, to stop hiding behind my skills and to be fully myself as a professional.

Lisa Cohen - Founder and CEO, Bloom Again

Cygn helped me to create a new professional project and restructure my traditional business. Marilyn was able to analyze the situation in a professional way and quickly understood the needs of my own structure and projects. 

Then, she brought clarity and professionalized the strategy to implement. Marilyn’s not afraid to move forward and knows how to find the means to make you feel confident and help you get there. I was able to advance and develop my 2 projects.

I sincerely thank her for this step forward, which would have been impossible without her. 

Violaine Chavy - Founder, Kinéa and Randokiné

Through this coaching, I was able to clearly define the actions I needed to take to achieve my goal of becoming a mission director. This process provided me with a clear vision and concrete means to realize my professional ambitions.

Cynthia LOURDES - Consultant, ADEXEL

The latest news from Cygn

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Closing a business

Closing a business: how to support the entrepreneur

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Membre du bureau du club la Corbeille - Paris

Development of Club de la Corbeille’s network in Paris

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Marilyn in Sciences Po

2024-03-28: Talk to Sciences Po women entrepreneurs’ meeting

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Crisis management

Crisis management: is there an instruction manual?

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2023-10-17: Marilyn Samaha Khair speaks at Club de la Corbeille on the subject of crisis management

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Portrait of Marilyn

An entrepreneur’s view: Marilyn Samaha Khair, founder of Cygn

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Ready to soar to new heights? Contact Cygn today to learn how we can work together.

With Cygn, you’ll have the guidance you need to structure, grow, and lead your business with wisdom and agility.

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